UCB is marking the start of bone health congress season with a brand new and exciting podcast series, “Fragility Fractures in Focus”.
Launching to coincide with the spring congresses of the European Calcified Tissue Society (ECTS) congress in Liverpool, UK (April 15-18) and the World Congress on Osteoporosis (WCO) of the International Osteoporosis Foundation (IOF) and the European Society for Clinical and Economic Aspects of Osteoporosis and Osteoarthritis (ESCEO), in Barcelona (May 4-7) the series invites renowned experts in bone health to take a deep dive into the most pressing issues impacting clinical practice today.
Each episode, hosted by UCB’s Head of Medical Strategy Bone, Cesar Libanati focuses on one of the ‘Ps’ from the P4 Health Spectrum (predictive, preventive, personalized, and participatory) – an increasingly recognized cornerstone of proactive modern medicine – which looks to shift focus away from disease to the promotion of a state of wellness, defined as a state of optimal health.
The theme for the first episode is “predictive” and features a conversation between Prof Bente Langdahl, Aarhus University, Denmark and Prof Richard Eastell, Sheffield University, UK.
Entitled, “Predicting the Future of Osteoporosis”, the episode, which was released for ECTS, explores different biomarkers as predictors of fracture prevention and the role of ‘optimized treatment strategies’ in clinical practice.
The second episode, “Breaking the Fracture Cycle”, focuses on the second ‘P’ – ‘preventive’ – and welcomes Dr Maria Talla who is clinical lead of a Fracture Liaison Service (FLS) in Glasgow, Scotland. Released ahead of WCO-IOF-ESCEO, the conversation focuses on secondary fracture prevention, the role of FLSs, how they work and their impact on patient care.
Nico Reynders, Head of the Bone Health Mission at UCB, said: “The Fragility Fractures in Focus podcast series underscores UCB’s continued commitment to creating value for patients and the scientific community. UCB is proud to showcase its continuous partnership with ECTS and WCO-IOF-ESCEO, which aims to improve treatment outcomes for people living with osteoporosis, close the treatment gap and, ultimately, reduce the risk of fragility fractures.”
Curious? You can listen to the podcast here: https://open.spotify.com/show/1srTQE3PQ7kIHSGHsy7lJx?si=ead1275115de4f45
Prof. Bente Langdahl, Prof. Richard Eastell and Dr Maria Talla have been engaged by Ogilvy on behalf of UCB and received an honorarium for their involvement in the series.
© UCB Biopharma SRL, 2023. All rights reserved.
Date of preparation: March 2023 GL-N-DA-PF-2300010